Back to portfolio
CASE STUDY · SERVICE DESIGN
DESIGN SYSTEM - UX DESIGN - UI DESIGN
2024
Starting point
There were a lot of different systems primarily managed by the development team with no clear overview. The rebranding of the company created a natural moment to create a new system.
Used Tools & Techniques
We built and maintained the design system in Figma. The system gradually evolved over the years, and I continuously maintained and expanded it as the company and its needs changed.
As part of the rebranding, we developed a new visual identity, including a new photography style. Together with photographer Wardie Hellendoorn, I built an image library featuring the company's services and expertise.
The goal was to create a consistent visual language that communicated our knowledge and expertise. The images became a core part of the brand and were used across the entire customer journey — from the website and customer account to printed materials.
Outcome
The system was used by the whole company where all departments could use standardized and clearly defined tokens, components and patterns.
